There are a number of reasons why a company might choose to use a PR consultant rather than having an in-house PR team. These include:
Expertise: PR consultants have specialised knowledge and experience in media relations and crisis management, which can be valuable for companies that do not have a dedicated PR team.
Objectivity: PR consultants can provide an objective perspective on a company's image and messaging, which can be especially useful during a crisis.
Flexibility: PR consultants can be brought in on a fixed basis, allowing companies to have access to specialised expertise without the need for a permanent staff member.
Cost-effective: Hiring a PR consultant can be more cost-effective than having an in-house team, especially for smaller companies.
Network: PR consultants often have established relationships with media contacts and other industry influencers, which can be beneficial for companies looking to gain visibility and credibility in their field.
Scale: PR consultants often work with multiple clients and have a team, which can provide more resources than an in-house team.
Experience: PR consultants often have broad experience across various industries and can bring best practices and successful methods from other clients to the table.
Non-bias: PR consultants don't have the same internal biases as an in-house team and can provide a more honest and objective perspective on the company's reputation and position in the market.