Piers ZanganaAug 302 min readHow can PR support sales?Whether you're looking for a restaurant PR company, or a food PR company, it is vitally important to find a partner who focusses on how...
Piers ZanganaDec 3, 20232 min readWhy getting your brand message right is importantCrafting the right brand message is not just a marketing exercise; it's a strategic imperative that can make or break your business. In a...
Piers ZanganaJul 26, 20231 min readWhy social media is important for food companiesSocial media is important for food because it allows food businesses to connect with their customers in a direct and personal way.
Piers ZanganaJul 26, 20231 min readWhy use a PR consultant rather than go in-houseThere are a number of reasons why a company might choose to use a PR consultant rather than having an in-house PR team. These include:...
Piers ZanganaJul 26, 20231 min readWhy the Metaverse is important The metaverse, also known as the "virtual universe," is a term that refers to a collective virtual shared space, created by the...
Piers ZanganaJul 26, 20231 min readWhy brands need PRBrands need PR (public relations) to help shape and manage their public image and reputation.
Piers ZanganaJul 26, 20231 min readWhy brand messaging is so importantWhenever we are asked to take on a new brief, our question is always the same: ‘How much work have you done on your brand narrative?’